Anthropic's one million TPU power play

PLUS: Oreo's AI-made ads, and new Dropbox AI features

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Gen AI Art
October 27, 2025 • Estimated Reading Time: 10 minutes

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Anthropic is making a massive infrastructure play, securing access to a staggering one million of Google's specialized Tensor Processing Units (TPUs) in a new partnership.

This deal dramatically scales the company's ability to train next-generation models, escalating the high-stakes competition among top AI labs. But in the race for AI dominance, is sheer computational power the ultimate deciding factor?

Today in AI:

  • Anthropic's million-TPU power play

  • Oreo-maker bets on AI for TV ads

  • Dropbox rolls out its universal AI features

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What’s new? Anthropic just secured a multi-billion dollar deal with Google, gaining access to a massive one million of its Tensor Processing Units (TPUs) to build its next-generation AI models.

What matters?

  • This partnership allows Anthropic to leverage Google's hardware specifically designed for machine learning, enabling it to train larger models more efficiently.

  • Access to this level of computing power is expected to significantly accelerate research and development, shortening the timeline for future AI breakthroughs.

  • The deal underscores the importance of strategic partnerships in the AI industry, where access to immense computational resources is essential for staying competitive.

Why it matters?

This move dramatically scales Anthropic's infrastructure, positioning it to make significant strides in AI research. It also escalates the high-stakes competition among top AI labs, where access to immense computational power is a critical factor for success.

PROMPT STATION

What’s new? Snack giant Mondelez is investing over $40 million in a generative AI video tool to create TV ads for brands like Oreo, a move its senior VP told Reuters is aimed at slashing production costs.

What matters?

  • The company has spent more than $40 million on an AI tool that it reports can halve production costs for advertisements.

  • Mondelez plans to have AI-generated TV commercials ready for the 2026 holiday season, with a potential spot during the 2027 Super Bowl.

  • This move into high-stakes TV advertising is not without risk, following the fierce backlash other brands like Coca-Cola received for their own AI ad campaigns.

Why it matters?

Mondelez's big bet signals a major shift for large-scale advertising, moving AI from a novelty tool to a core part of the production pipeline. This test will be a critical benchmark for how audiences respond to AI-generated content on advertising's biggest stages.

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What’s new? Dropbox is rolling out its Dash AI features to all users, aiming to streamline workflows with intelligent search, smart suggestions, and enhanced file organization.

What matters?

  • Users can now find files faster by using natural language search instead of trying to remember exact file names.

  • The system proactively suggests relevant files and documents based on your current projects, reducing manual search time.

  • New tools help you more effectively categorize and tag files, creating a cleaner and more accessible digital workspace.

Why it matters?

This expansion brings powerful AI tools directly into the hands of everyday users, moving them from niche applications to mainstream workflows. It signals Dropbox's ambition to become an intelligent hub for your work, not just a place to store files.

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Everything else in AI

Stanford dropped a 5.5-hour lecture series on foundational LLM concepts, covering everything from self-attention and transformers to performance optimization techniques.

Google published details on its "Willow" experiment, claiming a demonstration of verifiable quantum advantage using a new technique called Quantum Echoes.

Dispatches aired a new special on Channel 4 exploring AI's impact on jobs, featuring a documentary host that was fully generated by AI.

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