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- Midjourney Turns the Tables on Hollywood
Midjourney Turns the Tables on Hollywood
PLUS: Weave Robotics' affordable new home robot and OpenAI's proposed government stake
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Midjourney is done playing defense in its Hollywood copyright battle — the AI art company just asked a federal judge to force Disney, Universal, and Warner Bros. to hand over their own internal AI usage records, betting that discovery cuts both ways.
The studios call it a fishing expedition; Midjourney calls it fairness. Either way, the ruling on how far disclosure has to go could decide whether “everyone trains on unlicensed content anyway” becomes a legitimate legal defense — or stays just a startup’s excuse.
Today in AI:
Midjourney demands Hollywood studios disclose their own AI use
Weave Robotics undercuts humanoid rivals with an $8K home robot
OpenAI proposes a 5% government stake in a sovereign wealth fund
What’s new? Midjourney asked a federal judge to force Disney, Universal, and Warner Bros. to disclose their own internal AI usage, arguing the studios suing it for copyright infringement may be doing the exact same thing behind closed doors.
What matters?
Midjourney’s filing claims the studios are withholding documents that would reveal whether they use unlicensed AI internally for storyboarding or ideation — the same conduct they’re suing Midjourney over.
A judge previously limited studio disclosures to AI usage tied to “consumer-facing” content; Midjourney now wants access to internal, non-public tools too.
The startup is also requesting every prompt and output the studios generated using its own product, not just the images alleged to infringe on copyrighted characters.
Why it matters?
If Midjourney succeeds, the ruling could establish whether training on unlicensed content is standard industry practice rather than a startup’s shortcut. For creators watching the boundaries of fair use get redrawn in real time, this discovery fight may end up mattering more than the underlying infringement claims.
GUIDE
What’s new? Weave Robotics unveiled Isaac 1, a wheeled home robot that folds laundry, makes beds, and tidies rooms, priced at $7,999 upfront or $449 a month — undercutting bipedal rivals like 1X’s Neo by more than half.
What matters?
Isaac 1 telescopes from 3 feet to 5 feet 9 inches and uses a motorized base to navigate homes autonomously, rolling rather than walking to keep costs down.
The robot ships with a physical camera disable switch for privacy, though it still leans on occasional human teleoperation for trickier tasks.
First shipments begin fall 2026 in California, with a $250 refundable deposit required to reserve a unit ahead of wider US availability through 2027.
Why it matters?
Home robotics has struggled to justify humanoid price tags in the tens of thousands. Weave’s wheeled, task-specific design bets that “folds laundry and makes the bed” beats “walks on two legs” for actual household demand — and if Isaac 1 delivers reliably, it could pressure pricier bipedal competitors to prove their extra cost is worth it.
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What’s new? OpenAI proposed donating 5% of its equity to a US sovereign wealth fund, a move Sam Altman says would help share the upside of AI while easing tension with the Trump administration.
What matters?
The proposal would require rival labs like Anthropic, Google, and Meta to hand over matching stakes, according to CNBC’s reporting on the plan.
Policy analyst Dean Ball warned the idea creates a conflict of interest, since the same officials regulating frontier models could gain a financial stake in the companies they oversee.
The stake could be worth tens of billions of dollars and arrives as OpenAI prepares for a future IPO, per The Guardian.
Why it matters?
A government equity stake in the company building some of the world’s most powerful AI models blurs the line between regulator and shareholder in ways the US hasn’t tested before. However this plays out, it will likely become the template — or the cautionary tale — for how Washington handles ownership in frontier AI labs going forward.
Everything else in AI
Anthropic restored global access to Fable 5 after building a new safety classifier that blocks a reported jailbreak technique in over 99% of cases, ending a three-week export-control suspension.
Hugging Face and Cerebras open-sourced a full speech-to-speech AI pipeline running Gemma 4 at 1,851 tokens per second, already powering more than 9,000 Reachy Mini robots.
Together AI raised $800 million at an $8.3 billion valuation, betting that renting out open-source models like DeepSeek and Kimi can out-compete closed frontier labs on cost.
Crusoe is reportedly in talks to raise $3 billion at a valuation near $30 billion, tripling its worth as the AI data center builder races to supply compute for Meta and Oracle.
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