OpenAI's Sora copyright power play

PLUS: Anthropic's new Claude 4.5 agent, DeepSeek's next-gen preview

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Gen AI Art
September 30, 2025 • Estimated Reading Time: 8 minutes

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OpenAI is set to escalate the AI copyright debate, preparing a new version of its video generator Sora that will use intellectual property unless creators explicitly opt out. The release will also be accompanied by a new standalone video creation app.

This "opt-out" approach shifts the burden of protection onto creators and is designed to rapidly scale the technology with a consumer-friendly app. The question is, how will this bold strategy hold up against the coming wave of legal and ethical challenges?

Today in AI:

  • OpenAI's Sora copyright power play

  • Anthropic's new Claude 4.5 agent

  • DeepSeek's next-gen preview

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What’s new? OpenAI is preparing to release a new version of Sora that will use copyrighted material by default, requiring rights holders to opt out, alongside a new standalone video creation app.

What matters?

  • The new policy shifts the burden of protection to creators, requiring them to proactively opt out if they don't want their intellectual property used in Sora's video generation.

  • A new standalone app is also on the way, featuring a TikTok-style vertical feed where users can create videos up to 10 seconds long directly within the app.

  • While the model will generate copyrighted characters unless opted out, it won't create images of recognizable public figures without their direct permission, drawing a line between fictional IP and personal likeness.

Why it matters?

OpenAI's "opt-out" strategy is a significant escalation in the ongoing debate over AI training data and copyright law. By packaging Sora into an accessible, consumer-friendly app, the company is preparing to rapidly scale its video generation technology to a massive audience.

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What’s new? Anthropic just launched Claude Sonnet 4.5, a new model aimed squarely at enterprise clients. It features major upgrades in coding, finance, and agentic skills that allow it to perform complex tasks autonomously.

What matters?

  • In a notable leap for agentic AI, the model demonstrated its stamina by coding autonomously for 30 hours in an internal test, a significant jump from the previous seven-hour record.

  • The model is also better at using computers, scoring about 60% on a benchmark that tests operating system dexterity, up from roughly 40% for its predecessors.

  • Microsoft is already integrating the new model to power an "Agent Mode" in Excel and Word, signaling strong enterprise adoption right out of the gate.

Why it matters?

The release of Claude 4.5 highlights the industry's shift toward creating AI agents that can reliably handle multi-step, long-duration tasks without human intervention. This positions AI to move beyond simple assistance and become a true automated partner for complex professional workflows.

What’s new? Chinese AI developer DeepSeek just released an experimental model, V3.2-Exp, as a preview of its next-generation architecture. Alongside the release, the company announced it is cutting its API prices by more than 50%.

What matters?

  • The new model introduces a mechanism called DeepSeek Sparse Attention, which cuts computing costs and improves performance for certain tasks.

  • DeepSeek describes this release as an intermediate step toward its next-generation architecture, setting expectations for a more significant future release.

  • By pairing performance improvements with aggressive price cuts, DeepSeek is positioning itself to apply significant pressure on competitors like OpenAI and Alibaba.

Why it matters?

DeepSeek's strategy of releasing high-performing models at a lower cost makes powerful AI more accessible to developers and startups. This move signals intensifying competition in the global AI market, pushing all major players to innovate faster and more efficiently.

Everything else in AI

Google pushed a surprise AI upgrade to its Home app for a select group of users, introducing new features like improved voice recognition and smarter device management.

AI enables highly realistic voice cloning, raising significant security concerns over the potential for deepfake-driven fraud and identity theft.

Huawei showcased its broad AI integration strategy at its Connect 2025 event, detailing applications in smart cities, sustainability, and the future of 5G.

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